Amazon PPC Management
That Actually Lowers ACOS
Most Amazon brands are spending more on ads than they need to. CMO takes full ownership — from campaign architecture to daily bid management, so your ad spend starts working as hard as your products do.
Why Most Amazon PPC
Campaigns Underperform
Across hundreds of accounts we audited, these three problems quietly drain ROI.
Wasted Spend
Broad match on irrelevant terms, budgets exhausted by noon, no negative keyword strategy. Money leaves without a clear return.
The ACOS Trap
Chasing a low ACOS at the expense of growth, or accepting high ACOS without category benchmarks. Both destroy margins.
Set-and-Forget
Campaigns launched 6+ months ago never optimized. Amazon's algorithm changes — performance erodes without active management.
How CMO Manages Your
Amazon Advertising
No single lever fixes PPC. Architecture, keywords, bids, negatives, and TACOS reporting — all working together.
Campaign Architecture
Sponsored Products, Brands, Display organized by intent: branded, competitor, category, defensive.
Keyword Strategy
Ongoing research using Amazon's search term reports — long-tail, question-based, Rufus-ready.
Bid Management
Daily adjustments based on performance, time of day, and competition. Human + automated.
ACOS & TACOS
ACOS (ad-attributed) and TACOS (total ad spend vs total revenue). TACOS reveals true efficiency.
Negative Keywords
Ongoing identification recovers 10-20% wasted ad spend within 30 days.
Clear Reporting
Plain-English weekly/monthly reports — what changed, why, and next steps.
What Amazon PPC Management Includes
Also running Amazon Listing Optimisation? CMO manages both together — clicks convert better.
Real Results from CMO-Managed PPC
Consumer Beauty Brand
Situation: ACOS at 42%, broad match only, no negative keywords, no Sponsored Brands.
What We Did: Rebuilt campaign architecture, added category + competitor targeting, aggressive negative keyword expansion.
The Result:
- ✅ ACOS dropped from 42% → 26% within 60 days
- ✅ Ad-attributed revenue increased +57%
- ✅ TACOS improved 24% as organic rank lifted
Why Brands Choose CMO
Over Other Agencies
Senior expertise
Managed by Amazon veterans who've run PPC for $1M–$20M+ brands. No junior teams or templated playbooks.
We manage everything
PPC + listing optimisation + A+ content + storefront — the whole funnel works together.
Month-to-month
No long-term contracts. Performance-based model keeps both sides accountable.
Amazon SPN Certified
Verified Service Provider Network status — platform expertise you can trust.
"CMO has been immensely helpful in building out our Amazon business. They improved our listings and helped us cost effectively utilize the ad program. A strong recommendation!"
— Nadine K., Nature Sugar ★★★★★
Frequently Asked Questions
Ready to Stop Wasting Ad Spend?
CMO takes full ownership of your Amazon advertising. Senior expertise, measurable results, month-to-month.
Book a Free Consultation →Complete Amazon Growth Ecosystem
A+ Content doesn’t work in isolation. It performs best when your listings are fully optimized. Listings convert better when they’re supported by strategic advertising. And advertising delivers maximum ROI when your brand is protected and your account is actively managed.
CMO brings every part of your Amazon business together into one connected growth system—so each lever strengthens the next. From content to conversion, from traffic to retention, everything works in sync to scale performance, not just activity.
Complete Amazon Growth Ecosystem
CMO connects every part of your Amazon operation into a unified growth system.
Drive Visibility & Pofitable Growth
PPC Management
End-to-end campaign management from architecture to daily bid optimization and ACoS benchmarking. Every campaign evaluated on what it returns, not what it costs.
Learn moreAdvertising Services
The full Amazon advertising stack — Sponsored Products, Sponsored Brands, and Sponsored Display — managed under a single unified strategy with clear reporting on every dollar.
Learn moreDSP Advertising
Reach buyers before they search, on Amazon properties, streaming video, and third-party sites, using Amazon's first-party purchase intent data. Retargeting that actually converts.
Learn moreSEO Services
Organic ranking built on conversion rate, keyword relevance, and sales velocity without keyword stuffing. Rufus-ready content architecture included in every engagement.
Learn moreListing Optimization
Your listing is your best salesperson. CMO rewrites titles, bullets, and backend terms around buyer intent and search data then monitors and updates when the data supports it.
Learn moreDesign & Creative
Premium product photography, lifestyle imagery, infographics, and video assets built for ecommerce conversion. Every asset optimized for both human buyers and Amazon's AI systems.
Learn moreA+ Content
Enhanced brand content built around buyer psychology, not brand aesthetics. Every module structured to answer the questions that lose sales, drawn from reviews, Q&A, and category research.
Learn moreStorefront Design
Custom, mobile-optimized Amazon Brand Stores that convert browsers into buyers. Strategy, copy, and design built for your catalog, indexed by Google for external traffic.
Learn moreFull Ownership of your Amazon Operation
Full Service Management
An integrated growth system including advertising, listings, A+ content, SEO, brand protection, and inventory forecasting are managed by a single team accountable for the whole outcome.
Learn moreAccount Management
Proactive account health monitoring, category tracking, and inventory forecasting. Issues caught before they become revenue problems not after you notice the BSR drop.
Learn moreVendor Central Management
Senior 1P expertise for brands on Vendor Central — PO management, chargeback disputes, pricing compliance, and content control. Managed with the same discipline as Seller Central.
Learn moreAmazon Reimbursement
CMO audits your FBA account, identifies every valid claim including lost inventory, return discrepancies, fee errors and recovers funds Amazon owes you. You keep what you earn.
Learn moreBrand Protection
Proactive monitoring, enforcement, and removal of unauthorized sellers. CMO identifies threats before they escalate — counterfeit listings, hijacked Buy Boxes, and grey-market resellers.
Learn moreBrand Registry
Complete Brand Registry enrollment and management — listing content control, IP complaint filing, trademark enforcement, and access to Project Zero for eligible brands.
Learn moreReal Brands. Measurable Outcomes.
What Clients Say
Ready to Scale?
Senior expertise. Month-to-month. No long-term contracts. We take full ownership of your Amazon operation so you can focus on building your brand.
