Case Study

Anna Griffin Inc., an internationally renowned high-end stationery and craft brand based in Atlanta, Georgia, was founded in 1994 by Anna Griffin. The company first gained recognition in the gift industry with its custom wedding invitation kits that could be printed at home. 

Today, the brand is known for its unique and elegant patterns, which are featured across a wide range of creations, including invitations, greeting cards, fabrics, and craft items. Each of these products is designed with a single purpose — to inspire creativity in its users.

Challenge

A historic brand primarily focused on HSN and D2C, Anna Griffin never received the attention it needed from Amazon. The platform only listed outdated products, with branding that was off and no storefront to facilitate easy shopping.

Solution

To drive consistent growth, we developed over 100 new product detail pages, complete with relevant child/parent variations. We also managed all inventory and logistics to implement a successful FBA strategy. Additionally, we created a robust Storefront and launched an effective advertising campaign, ensuring sustained momentum and visibility.

Results

By applying our proven strategies, this brand experienced remarkable success. Throughout our partnership, we delivered consistent revenue growth, an impressive 10.5 ROAS, and a stellar 4.9-star average product review score, elevating profitability to new heights.