Case Study

Lira Clinical utilizes the highest quality and most technologically advanced ingredients to deliver superior skin care. Lira Clinical produces products with exclusive formulas using topical probiotics, multiple plant stem cells, advanced peptides, exclusive botanicals and various skin nourishing vitamins and minerals.

Lira Clinical is “The Next Level of Skincare.” Their FDA compliant labs create the latest in ingredient science offering you skincare correction, maintenance, and prevention. Lira Clinical’s team of skincare and medical professionals along with expert chemists have developed their products with precision and pride.

Challenge

After moving their amazon business from an amazon distributor back in house, Lira encountered several challenges to serious growth on amazon. 

Resellers were not controlled and sold damaged and expired products 

Product reviews were limited 

No amazon advertising was utilized 

Solution

CMO began by helping Lira to uncover it’s reseller network and removed bad actors who were hurting the brand.

We created a full new look for images and A+ content to bring consistency across Amazon.

Implemented a robust advertising program running 500+ campaigns and generating a 5X ROAS

Results

3X revenue increase in 90 days 

6X revenue increase in 10 months 

54% review score increase