Case Study

Lira Clinical delivers superior skincare by using the highest quality and most advanced ingredients available. Their exclusive formulas feature topical probiotics, multiple plant stem cells, advanced peptides, unique botanicals, and a range of skin-nourishing vitamins and minerals.

As "The Next Level of Skincare," Lira Clinical operates FDA-compliant labs that harness the latest in ingredient science to offer skincare solutions focused on correction, maintenance, and prevention. Their team of skincare and medical professionals, alongside expert chemists, meticulously develops each product with precision and pride.

Challenge

After bringing their Amazon business back in-house from an external distributor, Lira faced several significant challenges to achieving growth on the platform. Uncontrolled resellers were selling damaged and expired products, product reviews were limited, and no Amazon advertising strategies had been implemented.

Solution

CMO initiated the process by assisting Lira in identifying and eliminating unauthorized resellers who were damaging the brand’s reputation. To ensure consistency across Amazon, a complete redesign of product images and A+ content was implemented. Additionally, a comprehensive advertising program was launched, managing over 500 campaigns and achieving a 5X ROAS.

Results

Within just 90 days, revenue increased by 3X, and over 10 months, it saw a 6X growth. Additionally, the review score improved by 54%, reflecting enhanced customer satisfaction and brand performance.