Case Study

Few traditions have endured throughout history like gathering over a hookah. This cherished practice, a way for families, friends, and new acquaintances to relax, share ideas, and strengthen bonds, remains just as beloved today as it was centuries ago—a true testament to its lasting appeal. 

Kaloud is dedicated to honoring and elevating this timeless tradition, deeply rooted in connectedness. However, they aren’t merely preserving the past; they’re reimagining it by introducing tomorrow’s innovations today. 

Kaloud believes that the quality of your hookah should match the richness of the experiences you create with your closest circle.

Challenge

Kaloud, a leader in the premium hookah market, decided to expand its presence by entering the Amazon marketplace. 

With no existing presence on the platform, the opportunity was a blank canvas, requiring the creation of all product pages from scratch, both in the U.S. and internationally. 

This initiative involved building a comprehensive brand presence on Amazon, ensuring that Kaloud’s high standards and premium quality were reflected across every detail, from product listings to customer engagement.

Solution

The Chief Marketplace Officer developed comprehensive product detail pages for every item and crafted a strategy for Kaloud to sell directly through their store using Fulfillment by Amazon (FBA). Additionally, we eliminated copycats and trademark infringers who were selling inferior-quality products.

Results

A new revenue channel was successfully developed for the brand, resulting in consistent sales growth over eight consecutive months. Additionally, the brand maintained a strong 4.5-star product review score, reflecting high customer satisfaction and the overall quality of the offerings.