Amazon Fall Prime Day 2024: Why Sellers Should Get Ready for October’s Big Sale Event

Author name

Amazon has officially announced the return of Prime Big Deal Days on October 8-9, 2024—and this time, it’s bringing a fall twist. This 48-hour sale follows the huge success of the July Prime Day and is set to kick off the holiday shopping season. With exclusive discounts for Prime members, the event will feature early access to holiday deals on everything from top brand products to everyday essentials.


But what does this mean for Amazon sellers? Prime Big Deal Days presents an incredible opportunity for sellers to attract early shoppers, boost sales, and increase their product visibility. Here’s why this event matters and how sellers can prepare to make the most of it.


Why Fall Prime Day 2024 is Crucial for Sellers


1. Kicking Off the Holiday Shopping Season

Prime Big Deal Days is one of the first major sales events of the holiday season, making it a great chance to capture early shoppers. Many consumers are eager to get a head start on their holiday purchases, and this sale gives them the perfect opportunity to do so. For sellers, this is the moment to put your products in front of buyers who are ready to start checking off their holiday shopping lists.


More than just a sale, this event acts as a preview of what’s to come for Black Friday and Cyber Monday. It’s a chance for sellers to test their pricing strategies, gauge product demand, and fine-tune their listings. If your products perform well during Prime Big Deal Days, you’ll have valuable insights to carry into the rest of the holiday season.


2. Boosted Traffic and Visibility

Amazon’s Prime Day events are known for driving massive amounts of traffic to the platform. During the July Prime Day, Amazon saw record numbers of Prime members shopping globally, and the October event is expected to follow suit. For sellers, this means a significant surge in potential customers browsing for deals.


To take advantage of this increased visibility, you’ll need to ensure your products are well-positioned to stand out. If you plan strategically, you can reach a larger audience, attract more buyers, and increase your sales during this high-traffic period.


3. Access to Early Holiday Shoppers

While many consumers wait until November for Black Friday deals, the October Prime Big Deal Days allows sellers to reach holiday shoppers earlier. With the right promotions and discounts, you can capture sales from customers who want to avoid the last-minute holiday rush. By tapping into this early wave of holiday buyers, you’ll have the chance to build momentum and potentially increase your stock of positive reviews before the biggest shopping season arrives.


Additionally, participating in Prime Day can give you a head start in identifying which products are in demand and which strategies work best, helping you fine-tune your approach for the rest of the year.


How Amazon Sellers Can Prepare for Prime Big Deal Days

To make the most of Amazon Fall Prime Day 2024, sellers need to be prepared and proactive. Here are the key steps you should take to ensure your store is ready for the event:


1. Optimize Your Product Listings

Your product listing is your storefront’s first impression, and it’s critical to have it in top shape before Prime Big Deal Days hits. Key areas to focus on include:

  • High-quality images: Professional product photos can make your items look more appealing and trustworthy.
  • Engaging descriptions: Write clear, concise, and compelling descriptions that highlight your product’s features and benefits.
  • Keyword optimization: Research and incorporate relevant keywords into your product titles, descriptions, and bullet points to improve your search visibility.
  • A well-optimized listing can significantly increase your chances of converting visitors into buyers, especially when customers are hunting for the best deals.


2. Plan Your Inventory Carefully

Running out of stock during Prime Big Deal Days can be a costly mistake. To avoid losing out on sales, be sure to:

  • Stock up on bestsellers: Make sure you have enough inventory of your most popular products to meet the surge in demand.
  • Forecast demand: Use sales data from previous Prime Days and holiday events to estimate how much inventory you’ll need.
  • Use Fulfillment by Amazon (FBA): If you’re using FBA, send your products to Amazon’s fulfillment centers well in advance to avoid any delays in shipping.
  • Proper inventory management is crucial to maximizing your sales potential during this high-traffic event.


3. Offer Competitive Deals and Discounts

Prime Day shoppers are looking for the best deals, so offering competitive discounts is key to standing out. Consider running:

  • Lightning deals or limited-time offers to create urgency and drive faster sales.
  • Bundled products or BOGO deals (Buy One, Get One Free) to boost your average order value.
  • Seasonal and holiday-related items that appeal to early gift shoppers.
  • Enticing discounts and promotions will help your products catch the attention of deal-hungry buyers.


4. Maximize Marketing and Advertising Efforts

In addition to having great deals, you’ll need to drive traffic to your listings. Boost your marketing and advertising efforts by:

  • Running Sponsored Product ads to increase the visibility of your products.
  • Offering Amazon Coupons to attract deal-savvy shoppers.
  • Promoting your deals via social media and email marketing to build excitement and direct existing customers to your storefront.
  • The more visibility your products have, the better your chances of success during Prime Big Deal Days.


5. Take Advantage of Early Deals

Prime Big Deal Days isn’t just limited to October 8-9. Amazon will start offering early deals in the lead-up to the event, giving sellers the chance to build momentum. By participating in these pre-event promotions, you can increase your visibility and begin driving sales ahead of time, ensuring you’re well-positioned when the main event starts.


In addition, here’s the list of the common customer questions and answers about Amazon’s October Prime Day Deals:


What is Amazon's October Prime Day 2024?

Amazon's October Prime Day, officially called Prime Big Deal Days, is a 48-hour sale event happening on October 8-9, 2024. This event offers exclusive deals and discounts for Amazon Prime members and is designed to kick off the holiday shopping season early with massive savings on a wide range of products.


Who can participate in Amazon’s October Prime Day?

Only Amazon Prime members can access the deals offered during Prime Big Deal Days. If you're not a member, you can sign up for a free 30-day trial of Amazon Prime to take advantage of the event.


What kinds of deals can I expect?

Amazon October Prime Day will feature steep discounts on thousands of products, including electronics, home goods, fashion, beauty products, and more. Popular items from top brands, as well as everyday essentials, will be marked down, and special deals like Lightning Deals will be available for limited times.


How do I find the best deals during Prime Big Deal Days?

You can find the best deals by browsing the Prime Big Deal Days landing page on Amazon. To make sure you don’t miss limited-time offers like Lightning Deals, it’s helpful to:


Use the Amazon app to set deal alerts for products you’re interested in.

Bookmark the deals page and check back frequently throughout the event.

Sign up for email notifications from Amazon for special deals.


Are Prime Big Deal Days as good as July Prime Day?

Yes, Prime Big Deal Days offer similar discounts to Amazon's July Prime Day. However, the October event is designed with a holiday shopping focus, so you might see more deals on seasonal items, gifts, and holiday-related products.


Can I get early access to Prime Day deals?

Amazon often offers early deals in the days leading up to Prime Big Deal Days. Keep an eye on the Amazon website and app to catch these early discounts, and subscribe to Amazon’s newsletter for notifications about pre-event offers.


Can I return items bought during Prime Big Deal Days?

Yes, products purchased during Prime Big Deal Days follow Amazon’s standard return policy, which usually allows for returns within 30 days of receiving the item. However, it’s important to check the return policy on each product page, as some items may have different return windows, especially during holiday events.


Do I need to be an Amazon Prime member to shop Prime Day deals?

Yes, you must be a Prime member to take advantage of Prime Day deals. If you’re not already a member, you can sign up for a free trial of Amazon Prime to participate.


Are there any special payment options or perks during Prime Big Deal Days?

Yes, Amazon often offers additional perks for using its own payment methods, such as:


Amazon Prime Rewards Visa Card: Earn extra cashback or points when purchasing during Prime Day.

Amazon Gift Cards: Look out for promotions where you receive bonuses for purchasing or reloading gift cards during the event.


Can I use Alexa to help me shop on Prime Big Deal Days?

Yes, you can use Amazon Alexa to help with your shopping. You can ask Alexa to show you deals, place orders, and even get early access to select offers by shopping via voice.


Will Prime Big Deal Days have Lightning Deals?

Yes, Lightning Deals—limited-time, limited-quantity offers—are a big part of Prime Big Deal Days. These deals usually last only a few hours or until the product sells out, so if you spot something you want, act fast!


Can I combine other promotions with Prime Big Deal Days offers?

In most cases, Prime Day deals cannot be combined with other discounts or promotions, but you can still use Amazon gift cards and apply any available coupons. Keep an eye on each deal for details.


How can I make sure I don’t miss the best deals?

To ensure you don’t miss out on the best deals during Prime Big Deal Days:

  • Set notifications in the Amazon app.
  • Use the "Watch a Deal" feature in the app to track upcoming deals.
  • Check Amazon’s social media and emails for deal alerts.
  • Shop early to avoid missing out on high-demand products that may sell out quickly.


What happens if an item sells out during Prime Big Deal Days?

If an item sells out during Prime Big Deal Days, it may still come back in stock later during the event, so keep an eye on it. For Lightning Deals, once the item is gone, it’s typically not restocked.


Will there be deals on Amazon devices?

Yes, Amazon devices like Echo, Fire TV, Kindle, and Ring products typically receive significant discounts during Prime Day events, so it’s a great time to upgrade your smart home setup.


How do I track my Prime Big Deal Days order?

After placing an order, you can track it via the "Your Orders" section on Amazon’s website or app. If you're a Prime member, you’ll often get free two-day shipping on Prime Day purchases.


These common questions will help both shoppers and sellers navigate Amazon’s Prime Big Deal Days and make the most of the deals and opportunities available during these massive shopping dates.



Final Thoughts: Why Preparation is Key for Amazon Fall Prime Day 2024


Amazon Fall Prime Day 2024 presents a massive opportunity for sellers to boost visibility, capture early holiday shoppers, and drive significant sales. But to truly capitalize on the event, preparation is essential. From optimizing your product listings to managing your inventory and running compelling promotions, sellers need to take proactive steps to get ready for the surge in traffic.


With the holiday shopping season right around the corner, Prime Big Deal Days could set the tone for your success throughout the rest of the year. Start preparing now, and ensure your products are ready to shine during one of the most anticipated shopping events of 2024.


The countdown to October Prime Day is on—are you ready?



A logo for do 's and don 'ts with a green check mark and a red cross.

The Do’s and Don’ts of Amazon Customer Service to Protect Your Account

By William Fikhman • April 15, 2025
In today’s hyper-competitive ecommerce landscape, where Amazon dominates as the go-to destination for online shopping, customer service isn’t just a perk – it’s a core pillar of brand protection and long-term success. Every message, reply, and interaction is a direct reflection of your brand. Get it right, and you earn loyalty. Get it wrong, and you invite returns, negative reviews, and even account risks. At CMO, we’ve helped hundreds of Amazon sellers scale their operations and avoid costly mistakes, and one of the biggest recurring issues we see is poor customer support. So if you’re serious about protecting your account health, maintaining your seller metrics, and keeping your customers happy, here are the must-know do's and don’ts of Amazon customer service. What is Customer Support for Amazon FBA Sellers? "Doesn’t Amazon handle customer service for FBA orders?" Technically, yes – but only to a point. Amazon will manage logistics-related inquiries, such as shipping times and returns. However, the bulk of pre-sale and post-sale support still falls on you . That includes answering product-specific questions, clarifying usage, troubleshooting post-delivery issues, and even reassuring hesitant shoppers before they buy. In other words, if you're not actively managing your customer experience, you're risking: Bad reviews High return rates Lost sales Long-term account health issues The Benefits of Positive Customer Support Exceptional support doesn’t just prevent problems. It actively boosts your brand. Increases positive reviews : Happy customers are far more likely to leave glowing feedback. Drives word-of-mouth marketing : Delighted shoppers love to share good experiences. Reduces returns : Most return requests are a result of confusion, not dissatisfaction. Clear communication solves that. Boosts conversions : Prompt answers can help close a sale that would have otherwise gone to a competitor. Improves account health : Amazon metrics like Order Defect Rate (ODR) depend on satisfied customers. Do: Prioritize Fast Response Times Speed matters. In a world where most people get Amazon deliveries in less than 48 hours, slow replies feel out of touch. Aim to respond to all customer inquiries within 24 hours – and faster if possible. Pre-sale questions should be top priority, as these directly affect conversions. Even if you don’t have the answer yet, a simple message like, "Thanks for reaching out! I'm looking into this and will follow up shortly," goes a long way. Don't: Send rushed, low-effort responses just to meet time requirements. Customers can tell when you're phoning it in. If you need more time, say so – then follow through. Do: Hire Customer Support Reps as You Scale Your time is valuable. As your store grows, the last thing you want is to spend hours answering customer messages when you should be focusing on strategy, marketing, and sourcing. Professional customer support reps can: Increase efficiency Improve response quality Boost customer satisfaction Prevent burnout Don't: Try to do it all yourself forever. And don’t hire cheap overseas labor without proper training – low-cost support often results in low-quality experiences that cost you more in the long run. Do: Use an Autoresponder to Acknowledge Messages Autoresponders are a simple, effective way to let customers know you've received their message. This provides reassurance, sets expectations, and buys you time to write a thoughtful reply. A good autoresponder might say: "Thanks for reaching out! We received your message and will get back to you within 24 hours. In the meantime, here’s a link to our FAQ that might have what you need." Don't: Leave customers in the dark with silence. That’s a surefire way to spark impatience and, eventually, negative feedback. Do: Create Templates for Common Questions Streamline your process. If you get the same 10 questions every week, it makes sense to have high-quality, pre-written responses ready to go. Templates for shipping, product use, compatibility, and troubleshooting can save time and keep responses consistent. Don’t: Use templates as a crutch. Customers can spot copy-paste jobs a mile away. Always customize your response to match their question. Do: Show Empathy – Especially with Upset Customers Empathy builds trust. Customers don’t just want a refund or replacement – they want to be heard. When someone is upset, acknowledge their frustration and show you care. "I completely understand how frustrating that must be. I’d be upset too. Let’s work together to find a solution." This simple human touch diffuses tension and opens the door for resolution. Don’t: Get defensive. Avoid blaming the customer or minimizing their experience. Your job is to fix the problem, not argue. Do: Personalize Every Interaction Personalization is powerful. Refer to the customer by name. Reference the exact product they bought. Mention specific details from their message. These little touches show you’re paying attention. Example: "Hi Sarah, I saw your question about the 12-piece kitchen set you ordered last week. I'm so sorry to hear a piece was missing." Don’t: Treat all customers like ticket numbers. Generic, impersonal messages damage your reputation. Do: Add Customer Q&A to Your Listings If multiple people are asking the same question, that’s a sign your listing needs an update. You can preempt common objections and concerns by answering them directly in your bullet points or A+ Content. This also boosts conversion rates, as hesitant shoppers can find reassurance before they reach out. Don’t: Let your listing gather dust. Update it regularly based on real customer feedback. Do: Cross-Sell When Relevant Smart support agents don’t just solve problems – they grow revenue. If someone asks about a backpack’s compatibility with a laptop sleeve you also sell, let them know. If they love your product, recommend the next item in the bundle. Don’t: Push products just for the sake of it. Cross-selling should feel like help, not a hard sell. Bonus Tips for Amazon Customer Service Excellence Document Everything : Keep records of all customer conversations in case of A-to-Z claims or chargebacks. Use Buyer-Seller Messaging Properly : Stay compliant with Amazon's policies. Avoid promotional content or outside links. Monitor Feedback Daily : Resolve issues quickly to maintain a strong seller rating. Learn From Negative Reviews : Every 1-star review is an opportunity to improve your product or service. Final Thoughts At CMO, we always remind our clients: your Amazon business is only as strong as your customer support. Support is more than an afterthought. It’s a marketing channel. A retention tool. A reputation builder. A safety net against returns and poor reviews. If you want to stay competitive in the Amazon marketplace, customer service must be built into your operations from Day 1. Whether you’re a new seller or a top 1% brand, these do's and don’ts should guide your every customer interaction. Need help building a customer support system that scales with your brand? Contact CMO here and let’s elevate your Amazon presence the right way.  Let’s protect your brand, grow your reviews, and keep your customers coming back.
A blue background with the word ppc on it.

Outsourcing Your Amazon PPC: Why It’s the Best Move for Long-Term Profitability

By William Fikhman • April 15, 2025
Amazon has become the go-to marketplace for both shoppers and sellers. But as the competition intensifies, simply having a great product and a well-optimized listing isn’t enough. To win the digital shelf and convert clicks into customers, Pay-Per-Click (PPC) advertising is essential. However, effective Amazon PPC management is a full-time job. With constant algorithm updates, shifting bid strategies, keyword research, campaign structuring, and performance tracking, it’s easy for sellers to get overwhelmed — or worse, burn through ad spend without a positive return. That’s where outsourcing comes in. Whether you're considering a specialized virtual assistant (VA) or a professional agency, handing over your PPC efforts to experts is one of the smartest long-term investments you can make. Here’s why. 1. You’ll Get a Strategy — Not Just Ads Most DIY advertisers focus on basic tasks like running Auto campaigns or targeting high-volume keywords. A PPC expert does more than just place ads — they build strategies. When you outsource to an agency or specialist VA, you gain access to structured plans built around: Product lifecycle (launch, growth, maturity) Profitability goals Inventory health Market trends Strategic campaign layering (branded, competitor, category), dayparting, negative keyword sculpting, and advanced tactics like Single Keyword Campaigns (SKAGs) become part of the plan — driving precision and performance. 2. Cost Efficiency: Save More by Spending Wisely Ironically, many sellers resist outsourcing due to cost, but it’s usually DIY campaigns that result in wasted spend. A poorly managed PPC account can eat up profits through: Irrelevant clicks Poor keyword targeting Overbidding or underbidding Ignoring seasonal trends PPC experts know how to maximize every dollar . They focus on ACoS (Advertising Cost of Sales) and TACoS (Total Advertising Cost of Sales) to ensure profitability — not just visibility. In many cases, outsourcing reduces your total ad spend while increasing sales volume, because the ad dollars are being used more effectively. 3. Time is Money: Free Yourself from the Dashboard How many hours per week do you spend: Pulling reports? Checking keyword performance? Adjusting bids? Launching campaigns? These tasks add up fast — especially if you’re juggling inventory management, customer service, listing optimization, and logistics. Outsourcing frees up your time so you can focus on scaling your business, sourcing new products, or even just taking a breath. 4. Stay Ahead of the Curve with Expertise and Tools PPC platforms evolve constantly. Amazon adds new ad types like Sponsored Display, changes to targeting options, or introduces programmatic features — and sellers who don’t adapt fall behind. An agency or seasoned VA is constantly learning, testing, and optimizing. They often have access to: Premium tools like Helium 10, Pacvue, Perpetua, or DataHawk Automation scripts for bid optimization Competitive intelligence platforms Internal Amazon beta programs Keeping up with these trends on your own is a full-time job. Let the pros stay ahead so you don’t fall behind. 5. Better Decisions with Data-Driven Insights PPC management isn’t guesswork. Expert managers track and analyze data relentlessly to drive better decisions. They dive deep into: Keyword conversion rates Search term reports Placement analytics Ad group structure performance A/B testing results This data informs decisions not only for PPC but also for your product listings , pricing , and even inventory forecasting . With the right team, your PPC efforts become an integrated part of your overall business strategy — not just an isolated channel. 6. Custom Campaigns for Every Product Different products require different PPC approaches. Launching a new ASIN, pushing a slow mover, or defending your brand all demand unique strategies. A specialized VA or agency can tailor: Aggressive launch strategies with low ACoS goals Defensive campaigns to fend off competitors Long-tail keyword strategies for niche products Seasonal promotions and lightning deal amplification These nuances make the difference between an okay campaign and a highly profitable one. 7. Scalability Without Growing Pains As your catalog grows, managing PPC in-house becomes exponentially harder. More ASINs mean more campaigns, more keywords, and more data to analyze. An outsourced team is built to scale with you. Whether you're adding 10 new SKUs or launching in a new marketplace (like Amazon UK or CA), they can expand your ad strategy without a hitch — ensuring performance doesn’t drop as your store grows. 8. Gain an Edge with Cross-Functional Support Some agencies go beyond PPC — offering cross-functional support like: Listing optimization (images, copy, A+ content) Brand storefront design DSP advertising (Demand Side Platform) External traffic strategies (Google Ads, influencers) Brand protection services This full-service model means your advertising doesn’t exist in a silo. Everything works together to drive growth — from your keywords to your creative to your brand integrity. 9. Avoid Costly Mistakes and Amazon Violations Amazon has strict advertising policies. One mistake — like using restricted keywords or violating category rules — can get your ads suspended, or worse, get your account flagged. PPC professionals know how to operate within Amazon’s rules while pushing the envelope to win market share. They can also navigate ad suspensions or technical issues faster than a solo seller fumbling through support tickets. 10. Peace of Mind = Better Business Decisions Lastly, outsourcing gives you peace of mind . Instead of stressing over ACoS or chasing keyword changes, you can make confident, data-driven decisions about your business. You’ll know your ads are in good hands — and that your PPC engine is driving profitability, not draining it. In Conclusion Amazon PPC is no longer a set-it-and-forget-it game. It's a fast-paced, data-heavy, constantly evolving battlefield. If you want long-term success — not just short-term wins — investing in expert PPC management is one of the smartest decisions you can make. Whether you go with a boutique agency or a trusted VA, outsourcing your PPC is about more than delegation — it’s about elevating your brand , improving margins, and freeing your time to focus on growth. Don’t Wait Until It’s Too Late. Let CMO Secure Your Brand Today. 🔒 Book a FREE Consultation with CMO to discuss how we can: ✔️ Enroll you in Amazon Brand Registry , Transparency & Project Zero ✔️ Remove unauthorized resellers and counterfeiters ✔️ Ensure your brand is protected with an expert-led strategy 📞 Schedule Your Free Strategy Call Now! 👉 Your brand’s success starts with protection. Let CMO handle the hard work while you focus on growing your Amazon business. #AmazonBrandProtection #BrandRegistry #CMOServices #IPProtection #EcommerceSecurity #ChiefMarketplaceOfficer #CMO