An Overview of Amazon's 2024 Seller Fee Changes

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Understanding Amazon's fee changes in 2024 is like finding your way through a maze. There's a lot to figure out, but with the right knowledge, you can navigate it successfully. These changes are all about making things run smoother, being more eco-friendly, and helping sellers like you do better. Let's break down these adjustments and see how you can make the most of them in your online business journey.


 Main Updates

  • Product Size Tiers: Better Categorization
  • Referral Amazon Fees: Adjustments for Apparel
  • Inbound Placement Service and Defect Fees: Simplifying Inventory and Quality
  • FBA Fulfillment Fees: Managing Costs Better
  • Ships in Product Packaging Program: Eco-Friendly Discounts
  • Prep Service Fees: Keeping Products Safe
  • Removal/Disposal Fees: Managing Old Inventory
  • Returns Processing Fee: Ensuring Quality
  • Conclusion: Adapting to Change


Product Size Tiers: Better Categorization

 

In 2024, Amazon has overhauled its size categorization system for FBA products, moving beyond the broad "Oversized" label to more specific tiers such as Large Bulky and Extra-Large. This nuanced classification allows for more accurate fee assessments based on a product’s dimensions and weight.

For example, a product previously categorized under a generic "Oversized" category may now be classified under "Large Bulky," potentially resulting in different fee structures. This ensures fairer fee allocation and benefits sellers with diverse product sizes and weights. By categorizing products more precisely, Amazon enhances the transparency and predictability of fees, allowing sellers to better manage their costs and pricing strategies.

 

Referral Amazon Fees: Adjustments for Apparel

 

Amazon is making targeted adjustments to referral fees for apparel items, particularly for those priced under $20. Sellers will see reduced referral fees for clothing items priced below $15 and those in the $15-$20 range.

For instance, a t-shirt priced at $18, which previously incurred a higher referral fee, will now have a lower fee, enabling sellers to price their products more competitively. This fee adjustment aims to support sellers in the highly competitive apparel market, encouraging them to offer more competitively priced items. Lower referral fees help sellers reduce costs, which can be passed on to consumers through better pricing, thus enhancing the overall shopping experience.

 

Inbound Placement Service and Defect Fees: Simplifying Inventory and Quality

 

To streamline inventory management, Amazon now offers Premium and Discounted service levels for inbound inventory placement. Sellers can choose a service level that best fits their operational needs and budget constraints. Additionally, a new fee structure has been introduced to encourage timely and accurate shipments, reflecting Amazon's commitment to high service standards.

For example, sellers opting for the Premium service might benefit from quicker processing times, while those choosing the Discounted service can keep costs lower. This change underscores the importance of accurate inventory handling and efficient shipping practices, benefiting sellers by reducing potential delays and improving customer satisfaction.

 

FBA Fulfillment Fees: Managing Costs Better

 

Amazon's adjustment of FBA fulfillment fees based on new size categories will impact sellers of various products, particularly in the apparel and dangerous goods sectors. Standard-sized items will see a reduction in fulfillment fees, while fees for larger items will be recalibrated according to their new categories. 

This realignment aims to better match fulfillment fees with the actual costs associated with handling and storing items of different sizes. Sellers of large or bulky products should review these changes to understand their cost implications. This adjustment helps ensure fair pricing across diverse product types and reflects Amazon’s efforts to optimize its fulfillment network, offering competitive rates for sellers.

 

Ships in Product Packaging Program: Eco-Friendly Discounts

 

Amazon is encouraging sellers to adopt eco-friendly packaging through its Ships in Product Packaging program, previously known as Ship in Own Container (SIOC). Sellers using sustainable packaging solutions will benefit from discounts on fulfillment costs. For example, a seller who switches to recyclable or biodegradable packaging materials may receive a discount, reducing overall fulfillment expenses. 

This initiative aligns with Amazon’s broader sustainability goals, promoting environmentally responsible practices among its sellers. By incentivizing eco-friendly packaging, Amazon aims to reduce its environmental impact while providing cost savings to sellers, supporting a more sustainable ecommerce ecosystem.

 

Prep Service Fees: Keeping Products Safe

 

Amazon has revised its prep service fees to reflect changes in packaging material costs. The price of bubble wrap has increased to ensure better protection for products during shipping, while labeling fees remain unchanged to maintain clear identification of items. 

For instance, the cost for bubble-wrapping a fragile item has risen, but this ensures that items are better protected from damage. Maintaining consistent labeling fees helps minimize shipping errors, enhancing customer satisfaction. Sellers should incorporate these changes into their budgeting and pricing strategies to ensure their products are adequately protected and accurately labeled, reducing the risk of damage and returns.


Removal/Disposal Fees: Managing Old Inventory

 

To encourage better inventory management, Amazon is updating its fees for removing or disposing of inventory. These adjustments are designed to incentivize sellers to prioritize inventory turnover and avoid the accumulation of excess or obsolete stock. 

For example, fees for removing outdated products from Amazon’s warehouses have been increased, prompting sellers to manage inventory more efficiently. By aligning removal and disposal fees with the actual costs of handling inventory, Amazon encourages proactive inventory management. 


Sellers should plan for timely removal or disposal of excess stock to minimize associated fees, improving overall operational efficiency and reducing costs.

 

Returns Processing Fee: Ensuring Quality

 

A new fee is added for handling returns in most categories, except for clothes and shoes. This encourages sellers to focus on quality to reduce returns and make customers happier. This fee adjustment incentivizes sellers to prioritize product quality and customer satisfaction, reducing the incidence of returns and improving the overall shopping experience.

 

By introducing a returns processing fee, Amazon aims to deter sellers from listing low-quality or defective products, thereby reducing the frequency of returns and associated costs. Sellers should focus on providing accurate product descriptions, high-quality images, and excellent customer service to minimize returns and mitigate the impact of this fee on their bottom line.

 

Conclusion: Adapting to Change

 

As Amazon sellers, it is crucial to understand these fee changes and adapt strategies accordingly. By managing costs better, optimizing inventory, and offering high-quality products and services, sellers can navigate the evolving landscape of ecommerce with confidence and success. 


These adjustments reflect Amazon's ongoing efforts to support sellers, enhance customer satisfaction, and promote sustainability across its platform. Staying informed and proactive in response to these changes will help sellers maintain competitiveness and achieve long-term success in the dynamic ecommerce market.

A man is standing next to a cell phone with a negative seller feedback on it.
By William Fikhman February 3, 2025
Negative feedback is an inevitable part of selling on Amazon, but it doesn’t have to be a roadblock. Instead of viewing critical reviews as setbacks, see them as valuable insights—opportunities to refine your product, elevate customer satisfaction, and reinforce your brand’s credibility. When handled strategically, negative feedback can become a catalyst for growth, helping you build a stronger, more customer-focused business. Let’s dive into how you can effectively manage, respond to, and even leverage negative reviews to your advantage. Why Negative Feedback Matters Amazon reviews play a crucial role in influencing purchasing decisions. While a handful of negative reviews won’t ruin your sales overnight, ignoring them can lead to: Lower Visibility & Conversions – Amazon’s algorithm factors in ratings when ranking products. Too many negative reviews can hurt search performance and reduce conversions. Brand Reputation Damage – Shoppers check reviews to gauge reliability. A brand that doesn’t address customer concerns may lose potential buyers. Account Health Risks – High volumes of negative feedback can affect seller metrics, potentially leading to suppressed listings or account suspensions. By addressing feedback promptly, you can mitigate these risks and even turn dissatisfied customers into loyal brand advocates. How to Handle Negative Reviews Effectively 1. Respond Quickly & Professionally Acknowledge negative feedback within 24-48 hours to show you care. Stay calm, empathetic, and solution-focused. ✅ Example Response: "We’re sorry to hear about your experience. Customer satisfaction is our priority, and we’d love to make things right. Please reach out via Amazon’s messaging system so we can assist you." 2. Offer a Solution If the issue is product-related, provide troubleshooting steps, a refund, or a replacement. 3. Move the Conversation Offline For complex concerns, encourage direct messaging to prevent further public complaints. ✅ Example: "Thank you for your feedback. Please contact us via Amazon’s messaging system so we can resolve this for you." 4. Ethically Request a Review Update Once an issue is resolved, you can politely ask the customer if they’d consider updating their review. However, never offer incentives—this violates Amazon’s policies. ✅ Example: "We’re glad we could resolve your concern. If you’d like to update your review, we’d greatly appreciate it. Thank you for the opportunity to make things right!" Handling Reviews That Violate Amazon’s Policies Some reviews violate Amazon’s guidelines and can be reported for removal. These include: Profanity, hate speech, or personal attacks False or misleading claims Irrelevant content (e.g., complaints about shipping delays on FBA items) Suspected competitor sabotage (fake negative reviews) How to Report a Review: Locate the review in Seller Central. Click “Report Abuse.” Choose the relevant reason and submit your request. Amazon will review and determine if the feedback should be removed. How to Minimize Negative Reviews While negative feedback is inevitable, proactive strategies can significantly reduce its occurrence and improve customer satisfaction. 1. Optimize Your Product Listings Ensure your product descriptions, images, and specifications are 100% accurate. Clear and detailed listings prevent mismatched expectations, reducing the chances of disappointment and negative feedback. 2. Use High-Quality Images & Videos Showcase your product in real-world scenarios from multiple angles. High-quality visuals help set accurate expectations, giving customers confidence in their purchase. 3. Deliver Outstanding Customer Service Fast, friendly, and solution-focused customer support can turn potential complaints into positive experiences. Address concerns promptly and proactively to prevent frustration from escalating into negative reviews. 4️. Maintain Strict Quality Control Regularly inspect inventory for defects or inconsistencies before shipping. Ensuring top-notch quality minimizes returns, complaints, and negative feedback. 5. Encourage Positive Reviews (the Right Way) Use Amazon’s “Request a Review” feature to invite happy customers to share their experience. Avoid incentivizing reviews, as this violates Amazon’s policies—let your excellent service and product quality speak for themselves. By implementing these best practices, you can reduce negative feedback, enhance customer satisfaction, and build a stronger, more reputable brand on Amazon. Using Negative Feedback to Improve Your Business Rather than seeing negative feedback as a setback, use it as a tool for continuous improvement. Here’s how: Identify Recurring Issues – Monitor your reviews for common complaints. Are customers frustrated by unclear assembly instructions? Are they reporting durability issues? Spotting patterns in negative feedback allows you to address underlying problems at their root. Use tools like Helium 10’s Review Insights to analyze customer sentiment efficiently. Enhance Product Quality – If customers repeatedly point out a specific flaw—whether it’s weak stitching on a bag or a flimsy handle on a kitchen gadget—it’s time to revisit your product design. Collaborate with your manufacturer to improve materials, durability, or functionality based on real user experiences. Optimize Packaging & Instructions - Many negative reviews stem from poor packaging (damaged items on arrival) or unclear instructions. Consider upgrading to protective packaging to prevent shipping damage and rewriting your instruction manuals to be more user-friendly. Including a QR code linking to a step-by-step video guide can also enhance the customer experience. Improve Listing Accuracy & Transparency - Mismatched expectations often lead to dissatisfaction. Ensure that your product descriptions, images, and specifications accurately reflect what the customer will receive. If your item runs smaller than expected, mention it in your listing and suggest sizing up. If assembly is required, make that clear and provide helpful resources. Innovate Based on Feedback - Negative feedback is a goldmine for product development. Use it as an opportunity to innovate—whether it’s launching a new and improved version of a product, offering an additional accessory or bundle, or even creating a brand-new product that better meets customer needs. Final Thoughts Negative feedback isn’t a liability—it’s an opportunity. A well-handled complaint can turn a dissatisfied customer into a loyal buyer. Your success on Amazon isn’t about avoiding bad reviews but about how effectively you respond to them. Don’t let negative feedback hold your brand back—turn it into a competitive advantage! Reach out today or book a Zoom call to explore how we can take your Amazon business to the next level. Let’s unlock your brand’s full potential together with CMO !
A cartoon illustration of an amazon brand store.
By William Fikhman January 31, 2025
Want to boost your brand on Amazon? A dedicated Brand Store lets you showcase your products, engage shoppers, and drive sales — all with no coding required! What is an Amazon Brand Store? An Amazon Brand Store is a multi-page storefront hosted by Amazon, designed to showcase your brand and products. Available to brand owners on Seller Central, it’s a powerful way to share your story, highlight key products, and engage shoppers without coding or extra costs. Shoppers can access your store from search results or product pages, entering an immersive, customizable shopping experience. Choose from Amazon’s pre-made templates or create a unique layout to match your brand identity and drive more sales. How Much Does It Cost? Great news! Building an Amazon Brand Store is completely free. There are no setup fees or hidden costs. However, you may need to invest in an Amazon Store consultant to help you optimize your storefront, attract more visitors, and drive sales across your product catalog. Why Build an Amazon Brand Store? An Amazon Brand Store is more than a storefront. It’s your brand’s stage, designed to captivate shoppers with stunning visuals, engaging content, and seamless navigation that drives sales and loyalty. Drive More Traffic Share your custom store link via email, social media, and ads to attract shoppers. Build Brand Loyalty Highlight your values, expertise, and full product lineup in one central hub. Promote With Ease Integrate product promotions and social sharing to increase awareness and conversions. Leverage Powerful Insights Use Amazon Store Manager’s analytics to refine your listings and marketing strategies. Launch Your Amazon Brand Store in 5 Simple Steps Join the Brand Registry Register your trademark through Amazon’s Brand Registry to protect your intellectual property and gain access to exclusive tools. Design Your Homepage Log into Seller Central, click “Stores,” and select “Create Store.” Choose your brand and pick a theme — Marquee, Product Highlight, Product Grid, or start from scratch. Build & Organize Pages Structure your store with intuitive pages and sub-pages like product categories, best-sellers, and an About Us section. Use the drag-and-drop feature to easily arrange content. Add Content & Products Customize your store with hero images, product grids, videos, and more. Use Amazon’s drag-and-drop tools to showcase your products and boost conversions. Add items automatically or manually via ASIN search. Preview, Polish & Publish Review your store for errors and ensure brand consistency across all platforms. Once ready, submit for approval. Most stores go live within 24 hours, but allow up to two weeks during peak times. Optimize with Data Track daily visitors, sales, and traffic sources to refine your strategy. Use these insights for targeted advertising and listing improvements. Are You Ready to Boost Your Sales? Engage shoppers and drive conversions with a perfectly created Brand Store. By curating high-quality visuals, compelling product stories, and seamless navigation, you can create an immersive shopping experience that builds trust and encourages purchases. At CMO , we’ll help you showcase complementary products, add lifestyle images, and incorporate videos to bring your brand to life. Let’s turn browsers into loyal customers and maximize your sales potential. Reach out here or book a zoom call today!
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