Revolutionizing Ad Creation: How Amazon’s AI Video Generator Empowers Businesses

Author name

Let’s be real: marketing can be tough, especially when you’re running a small or mid-sized business with a limited budget. You know your product is great, but how do you convince customers of that when all you’ve got is a handful of photos and a text description? Sure, you could invest in professional videos to make your product stand out—but that can cost big bucks. For most smaller businesses, video production has always been a luxury reserved for the big players.

But that could all be about to change, thanks to Amazon’s new AI-powered Video Generator. This shiny new tool, which Amazon introduced at its recent Accelerate event, promises to make video content much more accessible to advertisers—especially smaller ones. And here’s the kicker: it won’t cost advertisers a penny. Yep, you read that right.

So, what exactly is this video generator, and why should small businesses care? Let’s dive in.

What Does Amazon’s AI Video Generator Do?

In a nutshell, Amazon’s new AI Video Generator takes a single product image and automatically transforms it into a video. No need for expensive cameras, lighting, or a production team—just upload a product image, and the AI takes care of the rest. It curates “custom” videos designed to showcase the product’s key features in a way that resonates with customers.

The best part? If you’re already advertising through Amazon’s Sponsored Brands platform, you can use this tool at no extra cost. That’s huge news for businesses that have been hesitant to dive into video advertising because of budget constraints.

Here’s how it works: marketers simply submit their product page on Amazon, and they can access the video generator through a drop-down menu. Once they choose the “AI-generated video” option, the tool will offer several video options based on the product image. Users can tweak the videos to their liking, adding text or making small edits to ensure the video aligns with their brand message.

Amazon showcased the tool with a demo video featuring a lavender-scented lotion. The AI-generated video included serene fields of lavender flowers, perfectly capturing the calming essence of the product. The marketer then added text to highlight the lotion’s unique qualities—easy, right?

Why This Is Big News for Small Businesses

So, why should small businesses care about this new tool? Well, video is powerful when it comes to engaging potential customers. Studies have shown that adding a video to a product listing can significantly boost sales and conversion rates. The problem, until now, is that professional video production has been prohibitively expensive for smaller vendors.

But Amazon’s AI Video Generator levels the playing field. Small businesses can now create high-quality, visually engaging videos without breaking the bank. For those selling on Amazon, this tool could help them compete with larger brands that have had the resources to invest in video marketing for years.

Imagine being able to add a custom video to your product listing within minutes—no more hiring expensive production teams or spending hours trying to create a video yourself. And in today’s competitive e-commerce landscape, anything that helps you stand out from the crowd is a big win.

Making Video Content Accessible—But With Some Caveats

It all sounds great so far, but there are a few things to keep in mind. First, the videos created by Amazon’s AI Video Generator are fairly simple. While they do a decent job of bringing a product to life, they’re not going to have the same polish as a professionally produced video. The AI is essentially working with the product image you provide, and it generates a basic video around that image. It’s enough to get the point across, but don’t expect any Oscar-worthy cinematography.

That said, for many small and mid-sized businesses, these videos will more than do the trick. The goal here isn’t to create Hollywood-level ads—it’s to make product listings more engaging, which can drive clicks and conversions.

Another important factor to consider is that, while this tool reduces the workload, it’s still up to the business owner or marketer to use it thoughtfully. Consumers are getting savvier about AI-generated content, and not all of them are fans. If a video feels too robotic or generic, it could turn some customers off. The key is to strike the right balance and use the tool to enhance, not replace, the human touch in your marketing.

Enter the Live Image: Another AI Tool in the Arsenal

Along with the Video Generator, Amazon also introduced a feature called live image. This tool is another part of Amazon’s AI-powered suite for marketers. It works by turning a still frame into an animated GIF. Imagine your product images coming to life with short, dynamic loops that grab customers’ attention. While this feature is still in beta, it’s yet another example of Amazon’s push to make marketing tools more accessible to businesses of all sizes.

Like the video generator, live image has a lot of potential for smaller businesses. A little movement in an otherwise static product listing can be all it takes to capture a shopper’s eye and keep them engaged. In a marketplace as competitive as Amazon, that’s no small feat.

The Bigger Picture: Amazon’s Push Toward AI-Driven Marketing

Amazon’s AI Video Generator and live image tool point to a bigger trend in the world of digital marketing—AI is becoming a major player. Amazon has been exploring ways to make advertising more accessible, affordable, and effective for all sellers, not just the big names.

By introducing these tools, Amazon is helping smaller businesses compete on a more level playing field. High-quality marketing assets like videos and animated images have traditionally been out of reach for many smaller sellers, but AI is changing that. With a few clicks, even the smallest brands can now create engaging, visually appealing content that could give them the edge they need.

And as these tools evolve, we can expect Amazon to keep fine-tuning them based on feedback from advertisers. The platform is clearly invested in making AI a central part of its advertising ecosystem.

Final Thoughts: A New Era for Small Business Marketing?

At the end of the day, Amazon’s AI Video Generator is an exciting development for small and mid-sized businesses. It offers an easy, cost-effective way to create video content, something that could have a huge impact on how smaller sellers engage with customers. The potential for growth is enormous, especially as video continues to dominate in the world of digital marketing.

Of course, as with any new tool, there are a few caveats. The videos are basic, and the technology is still in beta. But for businesses that don’t have the resources to invest in professional video production, this tool could be a game changer.

So, is Amazon’s AI Video Generator the future of e-commerce marketing? It’s certainly shaping up to be a valuable resource, especially for businesses that want to boost their visibility on the platform without spending a fortune. For now, it’s a tool worth keeping an eye on—and for many, it could be the secret weapon they’ve been waiting for.

< Older Post

Newer Post >

Protecting Your Brand on Amazon: Why You Need Brand Registry & CMO’s Expert IP Protection Services

By William Fikhman • April 1, 2025

Amazon’s massive marketplace offers incredible growth potential, but it also comes with serious risks: counterfeiters, unauthorized resellers, and listing hijackers can steal your sales and damage your brand’s reputation. Many sellers assume that Amazon Brand Registry and IP protection tools alone are enough to safeguard their business. But here’s the truth: 👉 Amazon provides the tools, but it’s up to you to enforce them. 👉 Without an expert strategy, counterfeiters and hijackers will keep finding ways around the system. 👉 Managing brand protection is time-consuming—handling it alone means lost focus on scaling your business. That’s where Chief Marketplace Officer (CMO) comes in. 🚀 CMO offers full-service Amazon brand protection—ensuring your intellectual property (IP) is secured, counterfeiters are eliminated, and your business remains profitable. In this guide, we’ll cover: ✅ Why brand protection is critical for Amazon sellers ✅ How Amazon Brand Registry helps—but has limitations ✅ The role of Amazon’s Transparency & Project Zero programs ✅ How CMO provides a hands-on, expert-led brand protection strategy By the end, you’ll know exactly why partnering with CMO is the best investment to secure your brand, remove hijackers, and keep your business thriving on Amazon. 1. The Growing Threat of Counterfeiters & Listing Hijackers on Amazon Amazon’s open marketplace makes it easy for bad actors to: 🚨 Sell counterfeit versions of your product 🚨 Hijack your listing and steal the Buy Box 🚨 Use your brand name, logo, and images illegally 🚨 Disregard your Minimum Advertised Price (MAP) policy These threats don’t just cut into your profits—they damage your brand’s reputation, customer trust, and long-term growth. CMO’s Role in Brand Protection 💡 At CMO, we proactively monitor and remove unauthorized sellers, counterfeit listings, and MAP violators—before they cause irreversible damage. Instead of spending hours trying to fight brand theft alone, CMO handles: ✔️ Daily monitoring of your listings for hijackers ✔️ Enforcement of IP rights with Amazon and legal actions ✔️ MAP compliance tracking to maintain brand value ✔️ Comprehensive removal strategies to get rid of counterfeiters permanently 🛡️ Real Results: One CMO client saw a 90% reduction in unauthorized sellers within two months of our brand protection service. 2. Why Amazon Brand Registry Alone Is Not Enough Amazon Brand Registry is a great first step—but it has limitations if you don’t have an expert managing it. What Brand Registry Offers ✅ Control over product listings (titles, images, descriptions) ✅ Automated protections to detect and remove violators ✅ Access to A+ Content, Amazon Storefronts, and Sponsored Brands ✅ A self-service IP violation reporting tool The Problem? Brand Registry Doesn’t Enforce Everything Automatically ❌ It does NOT remove all unauthorized resellers ❌ It does NOT block repeat hijackers on its own ❌ It does NOT proactively enforce MAP policies ❌ It does NOT handle counterfeiters outside of Amazon How CMO Enhances Amazon Brand Registry Protection ✔️ We fully manage your Brand Registry account—handling infringement claims, trademark protections, and reseller removals. ✔️ We take action beyond Amazon—removing counterfeits from other marketplaces before they reach Amazon. ✔️ We enforce MAP policies aggressively—keeping your pricing and brand value protected. 💡 With CMO, you get a dedicated brand protection team—not just a tool. 3. Advanced IP Protection: How CMO Uses Amazon’s Tools & Beyond While Amazon offers Brand Registry, Transparency, and Project Zero, these programs require expert strategy and enforcement—which CMO provides. A. Amazon Transparency: Stopping Counterfeits Before They Ship 🔹 How It Works: Every product unit gets a unique Transparency code that Amazon scans before shipping. 🔹 Why You Need It: It prevents counterfeiters from selling fake versions of your products. 💡 CMO helps brands enroll in Transparency, manage code distribution, and monitor enforcement. B. Amazon Project Zero: AI-Powered Brand Protection 🔹 How It Works: Amazon’s AI automatically detects and removes counterfeit listings. 🔹 Why You Need It: You can take down counterfeit products yourself, without waiting for Amazon’s support team. 💡 CMO uses Project Zero to quickly eliminate counterfeit listings on your behalf. C. Amazon IP Accelerator: Fast-Track Trademark Registration 🔹 How It Works: Amazon connects sellers with law firms to speed up trademark registration. 🔹 Why You Need It: Get early access to Brand Registry without waiting for full trademark approval. 💡 CMO manages your entire IP Accelerator process—ensuring your trademark is filed correctly and as fast as possible. 4. Why CMO Is the Best Brand Protection Partner for Amazon Sellers Amazon provides tools, but managing brand protection is a full-time job. Instead of struggling with IP enforcement alone, CMO becomes your dedicated Amazon brand protection team. What CMO Does for Your Brand ✅ Full-Service Amazon Brand Protection 🔹 We manage Brand Registry, Transparency, and Project Zero so you don’t have to. ✅ Daily Monitoring & Hijacker Removal 🔹 We track your listings 24/7 for unauthorized sellers and take immediate action. ✅ Aggressive IP Enforcement 🔹 We handle trademark violations, copyright infringements, and legal actions for complete brand security. ✅ MAP Pricing & Unauthorized Seller Control 🔹 We monitor and enforce MAP compliance to stop price wars and reseller undercutting. ✅ Amazon-Specific Legal Support 🔹 We work with Amazon’s internal teams and legal partners to permanently remove repeat offenders. 💡 Simply put—CMO does all the work, so you don’t have to worry about brand theft ever again. 5. Take Action: Protect Your Amazon Brand with CMO Today Amazon is a high-reward, high-risk marketplace. If you don’t protect your brand proactively, it’s only a matter of time before counterfeiters, hijackers, and unauthorized resellers hurt your business. Don’t Wait Until It’s Too Late. Let CMO Secure Your Brand Today. 🔒 Book a FREE Consultation with CMO to discuss how we can: ✔️ Enroll you in Amazon Brand Registry, Transparency & Project Zero ✔️ Remove unauthorized resellers and counterfeiters ✔️ Ensure your brand is protected with an expert-led strategy 📞 Schedule Your Free Strategy Call Now! 👉 Your brand’s success starts with protection. Let CMO handle the hard work while you focus on growing your Amazon business. #AmazonBrandProtection #BrandRegistry #CMOServices #IPProtection #EcommerceSecurity #ChiefMarketplaceOfficer #CMO

The Hidden Threat of Unauthorized Sellers on Amazon

By William Fikhman • March 31, 2025

Ever wonder why your brand’s carefully crafted pricing, reputation, and customer trust can suddenly take a hit? The answer often lies in unauthorized sellers—those who list and sell your products without permission. These sellers can cause price wars, introduce counterfeits, and create a frustrating experience for both you and your customers. Amazon’s Transparency Program is a powerful tool against counterfeiters, ensuring that only authentic products reach buyers. But here’s the catch—it doesn’t automatically stop unauthorized resellers from listing genuine products acquired through unauthorized channels. That’s where a multi-layered approach comes in. In this guide, we’ll break down how to maximize the Transparency Program’s benefits while incorporating additional strategies to protect your brand, maintain control over your listings, and keep unauthorized sellers at bay. Understanding Amazon’s Transparency Program Amazon’s Transparency Program is a serialization service designed to prevent counterfeit products from reaching customers. By assigning unique Transparency codes to each unit of a product, Amazon can verify its authenticity before fulfillment. However, it's important to note that while Transparency effectively deters counterfeiters, it doesn't prevent unauthorized resellers from acquiring genuine inventory and undercutting your brand. This is why brands must combine transparency with other brand protection strategies. Who Are Unauthorized Sellers on Amazon? An unauthorized seller is any individual or business that lists and sells your products on Amazon without your permission. These sellers typically acquire inventory through various means, such as: Gray Market Sellers – They purchase products through legitimate channels and resell them without authorization. Counterfeiters – They produce and sell fake versions of branded products, often infringing on trademarks and intellectual property rights. Unauthorized Retailers – They obtain products through unauthorized means and list them on Amazon without your permission. How Unauthorized Sellers Harm Your Brand Unauthorized sellers can have several negative impacts on your business, including: Loss of Customer Trust – Customers may unknowingly purchase from unauthorized sellers, leading to issues like poor quality or counterfeit products. Price Erosion – Unauthorized sellers often engage in price wars, undercutting your brand and reducing your profit margins. Damage to Brand Reputation – Inferior or counterfeit products can lead to negative reviews and a tarnished brand image. Loss of Control – When multiple unauthorized sellers list your products, it becomes difficult to maintain a consistent brand experience. How to Use Amazon’s Transparency Program to Protect Your Brand The Transparency Program is one of Amazon’s most effective solutions for combating counterfeiters and protecting brand integrity. Here’s how you can leverage it to its full potential: 1. Enroll in the Transparency Program To enroll in the Transparency Program, your brand must meet the following criteria: You must be the brand owner. Your products must have a scannable barcode (UPC, EAN, or GTIN). You must apply unique Transparency codes to each unit. Once enrolled, every unit you sell will have a Transparency code that Amazon scans before fulfillment. This ensures only authentic products reach customers and prevents counterfeit listings. 2. Educate Customers on Transparency Codes Amazon provides a Transparency app that allows customers to scan and verify product authenticity before purchasing. Encourage your customers to use this tool to ensure they receive genuine products directly from your brand. 3. Monitor Your Transparency Dashboard The Transparency Program provides a dashboard where brands can track products and identify potential unauthorized sellers attempting to distribute counterfeit or unverified products. Additional Strategies to Stop Unauthorized Sellers on Amazon While the Transparency Program is effective against counterfeiters, it does not automatically remove unauthorized resellers. Here are additional steps to fortify your brand protection efforts: 1. Enroll in Amazon Brand Registry If you haven’t already, enroll in Amazon Brand Registry. This program gives you access to: Advanced brand protection tools. The ability to report unauthorized sellers. Greater control over your product listings and content. 2. Implement Distribution Agreements To prevent unauthorized sellers from obtaining your products, establish legally binding distribution agreements with authorized resellers. These agreements should clearly define: Where and how your products can be sold. Minimum advertised pricing (MAP) policies. Consequences for violations. If a distributor breaks these terms, you have legal grounds to take action against them. 3. Apply for Amazon’s Brand Gating Brand Gating is an Amazon program that restricts unauthorized sellers from listing your products. To qualify, you must: Prove brand ownership. Demonstrate the risk of counterfeit or unauthorized sales. Submit trademark documentation. Once approved, only authorized sellers will be able to list your products on Amazon. 4. Monitor Your Listings Regularly Unauthorized sellers can appear at any time, so consistent monitoring is crucial. Consider using Amazon monitoring tools like: Helium 10 BrandShield SellerApp These tools track your listings, detect unauthorized sellers, and alert you to potential violations. 5. Engage Unauthorized Sellers Directly If you identify an unauthorized seller, reach out to them via Amazon’s messaging system or the contact information on their storefront. Send them a Cease and Desist Letter stating: They are not authorized to sell your products. They must remove their listings immediately. Legal action may follow if they do not comply. If they refuse to stop selling, escalate the matter by reporting them to Amazon and seeking legal counsel. 6. Report Unauthorized Sellers to Amazon Amazon allows brand owners to report unauthorized sellers through: Amazon’s Report a Violation Tool (RAV) Brand Registry Support Transparency Program Dashboard Provide Amazon with evidence of unauthorized sales, including order invoices, product discrepancies, and intellectual property rights documentation. 7. Take Legal Action When Necessary If an unauthorized seller continues to violate your brand’s rights, you may need to pursue legal action. Options include: Filing for trademark infringement claims under the Lanham Act (U.S.). Issuing DMCA takedown notices for copyrighted content violations. Suing for breach of contract if the seller obtained inventory through unauthorized distribution channels. Consult an intellectual property attorney to determine the best course of action. 8. Educate Your Customers Customers often don’t know they’re purchasing from unauthorized sellers. Protect your brand by: Adding Authorized Seller Warnings to your product descriptions. Encouraging customers to verify Transparency codes before purchase. Directing them to buy from your Amazon Storefront or official website. Final Thoughts Protecting your brand on Amazon isn’t just about stopping counterfeiters—it’s about maintaining control, preserving customer trust, and safeguarding your long-term success. By leveraging the Transparency Program, strengthening your brand protection strategy, and proactively managing your distribution, you can eliminate unauthorized sellers and ensure your products are sold on your terms. The Amazon marketplace is constantly evolving, and so are the tactics unauthorized sellers use to disrupt your business. Stay ahead by monitoring your listings, enforcing your policies, and taking swift action against violators. Don’t let unauthorized sellers dictate your brand’s reputation or profitability. Need expert guidance to implement a proven brand protection strategy? Let’s talk. Contact us today or book a consultation to secure your brand’s future and keep control where it belongs—with you.